January 1, 2023

Discover January Gems

3 minute read.


We’ve recently created an exciting new way of sharing with each other, and the world, the treasures hidden within our beautiful Bathurst region. It’s a virtual treasure hunt and who doesn’t love finding treasure right?

This summer we’d like to see YOUR hidden treasures, cause no one knows better than you, the BX locals and lovers!

There’s something for everyone in the Bathurst region this summer from the great outdoors to our rich heritage and history, well-loved attractions, foodie finds, events and live music, great local shops, art and culture. It’s all here to be found.

Here’s the deal, if you take pics finding a Bathurst treasure, even better, an X somewhere in the Bathurst region’s iconic natural scenery, architecture or streetscapes, or creating your own X, post your pic tagging us on Instagram (@visitbathurst) and using the hastag #BXmarksthespot you’ll go into the weekly prize draw and for the major prize draw at the end of summer. So let’s support local, show some pride, get on it and get rewarded for it! We have special deals and discounts just for locals too.

Some great ways to create an X is a star jump in your favourite locations, or cross your knife and fork over your plate at your favourite restaurant. Or for inspo, follow the hashtag #BXmarksthespot on Intagram.

The Deets – The BX Marks the Spot treasure hunt competition will be launched the week after Christmas. From Monday, 26 December, participants are encouraged to start hunting for those local treasures and sharing them. Take a photo or a video in the Bathurst region, featuring an X for extra cred. Winners will be drawn every following Sunday and contacted directly by Bathurst Visitor Information Centre with instructions on how to redeem their prizes.

If you have family coming to stay for the holiday season we highly recommend getting them out and about to hunt for some Bathurst treasure and sharing the love. We have some inspiration, itineraries, and exclusive offers from local businesses during the competition. Visit the campaign landing page.

P.S. Have you ever wondered where BX actually comes from? 

Well, it originated from military radio communications during the Second World War but nowdays is an affectionately used colloquial term that in typical Aussie fashion is just a short way to say Bathurst. 

Over and out. BX.

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